Cruise Edinburgh adds its weight to Cruise Scotland’s marketing efforts
Published: 20 August 2010
Cruise Edinburgh, a public and private sector initiative that aims to attract up to 40 per cent more cruise passengers into Scotland’s capital by 2013 is the latest member to join Cruise Scotland, the national marketing organisation, increasing the membership roll to sixteen.
With increasing numbers departing the UK for destinations such as the Baltic, Norwegian Fjords and British Isles tours, Edinburgh is well placed to cater for this growing interest in cruising the Northern European region.
Along with support from Forth Ports and other private sector members, the Cruise Edinburgh initiative is also supported by Scotland’s tourism agency VisitScotland.
Richard Alexander, Chairman of Cruise Scotland said “Scotland is the leading sector of the British Isles (38%) for inbound cruise tourism and has a great opportunity to maintain this pole position in the future. We are delighted that Cruise Edinburgh has joined us in our efforts to develop inbound cruise tourism in the years ahead.”
Michelle MacLeod, Deputy Centre Manager – Ocean Terminal of Cruise Edinburgh commented “Scotland has tremendous potential to grow its cruise business, with the growing southern European source market, notably Italy, Spain and France, yet to be developed. We look forward to working together with Cruise Scotland in our efforts to attract more cruise business and passengers to Scotland.”
For details of how to become a member of Cruise Scotland you can e-mail Gordon Ireland, Market Development Manager - Gordon.Ireland@highland.gov.uk
