Forth Ports invests in its cruise customer experience
New magazine launched for expected 80,000 cruise visitors in 2013.
Forth Ports is looking forward to delivering a great experience for the expected 80,000 cruise visitors coming to the Forth and Tay during 2013. A new on-board cruise magazine, entitled Capital Cruising, has been launched to coincide with the 2013 season. Over 10,000 copies have been produced and these will be given out to passengers on visiting cruise ships when they call into the river.
The magazine, launched this week was delivered to the passengers on Deutschland arriving at Port of Rosyth to showcase the sites of Scotland and to highlight some of the attractions whilst they are ashore.
2013 will be the busiest cruise season for the port operator with 80 cruise liners calling at the Scottish ports of Leith, Rosyth and Dundee bringing over 80,000 visitors to Scotland. This season will see the Ports welcoming a large variety of cruise liners from the ultra-luxury ships Seabourn Pride and Azamara Quest, to the elegant Wind Surf which calls in Leith for the first time this summer.
Commenting on the 2013 cruise season, Charles Hammond, Group Chief Executive of Forth Ports said: “We are delighted to launch our magazine as part of our increased investment in our cruise customer experience. Scotland is a world-class destination and the high quality of Scottish brands are well highlighted in the magazine which complements the cruise experience.”
The Port operator also continues to invest in its two main cruise terminals on the Forth at Leith and Rosyth to ensure a warm welcome for visitors. The Cruise Terminal at Leith has excellent facilities for visitors with easy access to the retail and leisure facilities at Ocean Terminal and transport links into the City Centre. In Rosyth, working with Forth Bridges Tourist Group, Forth Ports has upgraded the arrivals hall of the cruise terminal, produced a dedicated Cruise Forth website and will introduce social media channels during the course of the new season.