Greenock Ocean Terminal’s potential identified in Cruise Tourism Development study
The cruise season at Greenock Ocean Terminal kicked off in earnest today with the visit of the Grand Princess. The Grand Princess brought over 2,500 passengers into the enhanced Cruise Terminal, many of whom embarked on tours of the many attractions available, including Glasgow, Loch Lomond, Stirling and Edinburgh, or explore the local area.
The first embarkation call will also take place this month, with passengers boarding the Spirit of Adventure, under charter by the National Trust for Scotland, on 24th May.
The 2011 season will be the most successful season at the Cruise Terminal, with over 57,000 passengers coming into Greenock Ocean Terminal, an increase of 9% on the previous year. However, the cruise development team continue to work hard to ensure the future success of cruise business in the Terminal. As well as attending events such as Seatrade Miami, the team are always searching for opportunities to expand the cruise business to its full potential.
Greenock was highlighted in the recent GP Wild study into the future of the cruise industry in Scotland as having potential to becoming a base for “New Cruising Ground”, using the model developed in Alaska when its cruise industry was in its infancy. The similarities between the West Coast of Scotland and Alaska include the superb coastal and inland scenery, cruising ground protected by a series of offshore islands, a wide variety of exotic wildlife, picturesque coastal towns and access to major international airports. It is estimated that the “New Cruising Ground” could bring an additional 15,000 passengers into the Terminal in 2013, with this figure increasing to 122,000 by 2029.
Greenock was also put forward in the GP Wild study as a home port for “Cruises to the Sun”, where passengers could embark at the Terminal to go on cruises to the Mediterranean and Atlantic Isles without the need for extensive travel at the beginning or end of the cruise. It is estimated that this could bring an additional 16,000 passengers into the Terminal in 2013, increasing to 75,000 by 2029.
Although the establishment of Greenock as a home port for “New Cruising Ground” and “Cruise to the Sun” will require investment into the Terminal, it will ensure that the cruise market in Greenock and the rest of Scotland will continue to flourish in the future, and continue to bring thousands of visitors into the country, supporting local businesses and providing many jobs.