Cruise Sector Workshop for Highland Tourist Attractions
Published: November 1st 2017
The Port of Cromarty Firth will run a seminar on the 6 December 2017 for companies in the Highlands interested in finding out how working with the cruise sector might help boost their business. The day-long workshop will be held at the Kingsmills Hotel, Inverness.
This free workshop, run in partnership with Highlands and Islands Enterprise (HIE), and supported by VisitScotland and Inverness Chamber of Commerce, has been designed for businesses running tourist and visitor attractions in the Highlands, including retailers, golf courses, distilleries, outdoor activities and restaurants.
Attendees will be introduced to the ground handling companies who represent the major cruise lines that visit the Port in Invergordon, and will be able to take part in a question and answer session with them. They will also discover how to design excursion itineraries that are appealing to tourists and tailored to the various cruise lines.
Bob Buskie, Chief Executive of the Port of Cromarty Firth, said: “We are delighted to organise this event for a second time. Feedback from the first workshop was very positive. It gave organisations, both large and small, an insight into how to pitch their company to the cruise industry in a way that gives them the best chance of success. Sometimes a little inside information and access to the right people is all you need. We are delighted that HIE are once again supporting the event, and that we have three of the largest ground handling companies attending.
“2017 was the Port’s busiest cruise year ever, with around £14million generated for the Highland economy. This workshop is the perfect way for tourism businesses to learn how to work with the cruise industry, and to meet some staff from the ground handling companies in person. It will be good to welcome some new organisations who are keen to understand the opportunities the cruise sector can bring to their business. There are plenty of opportunities.”
James Gibbs, HIE’s Area Manager for Inner Moray Firth, commented “This is about helping local businesses to benefit more from the increasing number of cruise ship visitors that come to the region every year. There are opportunities to add value to the visitors’ experience while benefiting the local economy. Attendees responded very positively to the first workshop last year and we very much welcome the Port of Cromarty Firth’s continuing support to local businesses in organising a second event.”
There is no charge to participate in this event, but you must register to reserve your place. It is funded by the partners, with HIE covering the cost of the venue and catering, the Port of Cromarty Firth organising the speakers and logistics, and the ground handling companies attending at their own cost.
To ensure that attendees get the chance to speak to the ground handlers, tickets will be limited to 50 people, on a first come, first served basis. To reserve your place go to https://www.eventbrite.co.uk/e/gain-more-business-from-the-cruise-sector-tickets-39085979216