Cruise Scotland will showcase the scale and ambition of the nation’s cruise sector at Seatrade Cruise Global 2026, marking its 17th consecutive year at the industry’s leading international event.

Held in Miami, Seatrade Cruise Global brings together senior decision-makers from across the global cruise industry, including cruise lines, ports, destinations and supply chain partners. Cruise Scotland’s presence provides a platform to promote Scotland as a high-quality, competitive and distinctive cruise destination.

The organisation’s participation comes at a significant point for the sector. Cruise tourism continues to deliver substantial economic value to Scotland, with recent estimates placing its contribution at around £130 million each year. The sector also supports businesses and employment in coastal, rural and island communities across the country.

Scotland’s appeal to cruise operators continues to grow, supported by its combination of internationally recognised heritage, natural landscapes and a developing network of ports. Cruise Scotland has expanded its membership in recent years, strengthening collaboration across destinations and enhancing the country’s ability to offer a coordinated visitor experience.

At this year’s event, Cruise Scotland will also present a new stand design which reflects the diversity and maturity of Scotland’s cruise offer. The updated presence has been developed to support engagement with cruise line partners and to showcase the breadth of experiences available across the country.

Melanie Henderson, Chair of Cruise Scotland, said: “Seatrade Cruise Global remains the most important platform for engaging directly with cruise line partners and strengthening Scotland’s position in a highly competitive international market. Our continued presence, now in its 16th year, reflects both the strength of the sector and our ambition for sustainable future growth.”

The event also comes following the appointment of a new Cruise Scotland management committee at the end of 2025. The refreshed leadership structure is intended to support the next phase of sector development and ensure continued alignment across industry partners.

Cruise Scotland will use its time at Seatrade to build relationships, secure future business and reinforce Scotland’s position as a leading global cruise destination.